Being a business owner is always about finding that balance between the work you can do in-house between you and your team and the work that needs to be outsourced.
Outsource too quickly, and you could be putting your cash flow at risk.
Wait too long, and you could be stunting your business’ growth.
But hiring a social media manager is almost the gray area between truly outsourcing a task and assigning it to a team member internally.
That’s because most social media managers are working directly with you to produce content that is authentically you. They are looking at your brand’s messaging and ideal client avatar and creating social content that embodies your message and speaks to your audience.
A really good social media manager is reporting back to you regularly and asking for feedback.
But what is the difference between a social media manager and a social media marketer?
As a marketer, this is a question I run into a lot.
There is a lot of confusion in the online space about what the difference really is.
The nuts of bolts of it is that a manager is going to work under your supervision. You provide the message, you tell them who to engage with, and you provide the overall direction of your content.
On the other hand, a social media marketer, like me, is going to come into it to help give you those answers.
We’re going to dig into the data, test what type of content resonates with your audience, work with you to refine your ideal client avatar, and even compile reports to track key metrics over time.
Manager or marketer? Which one is right for you?
Which one is right for you and your business is really going to depend on what you need. If you need direction and strategy and someone to operate with little to no need for supervision, a marketer may be a better option.
If you have a good handle on what your audience loves and the type of content you want to put out into the world, a manager may be a better fit.
It’s also good to remember that every social media manager or marketer is going to bring different skills and expectations to the table.
It’s impossible to be an expert in every type of marketing and every social media platform, so take your time figuring out what you need and finding the right fit for your business.
Signs It’s Time to Hire a Social Media Pro
Now that we’ve covered the basics of social media managers versus social media marketers, let’s talk more about why your business might need to hire one.
You Really Don’t Like It
There are a few signs that it’s time to outsource your social media marketing, and not really loving it is definitely one of the big ones.
While people like me absolutely love the challenge of working in different platforms, creating content, and nurturing communities, that may be daunting or down right unpleasant for you.
And that’s totally okay.
There is no right way to feel about online marketing, especially social media marketing.
If social media has become just another box to check on your never ending to do list, it’s time to hire that task out!
As a mentor once told me, do what you love and outsource the rest!
Nothing is Happening
The short and simple of it is, if you’re committing your time to a task that isn’t giving you results, it’s costing you money.
Social media is an incredibly powerful tool, and it has the ability to drive engagement, awareness, and sales for your business.
If you’re not getting any results, if you’ve tried and tried everything you can think of, and you’re just not seeing a measurable difference in your business, it may be time to hire a social media marketer.
You Just Don’t Have Time
By far one of the most common reasons to outsource your social media to an expert: you simply don’t have the time.
I always, always, always recommend business owners and entrepreneurs outsource as soon as they are able.
The more your can lean on your team, the more you can focus your energy on the activities that are going to grow your business and generate more income.
Even if you’re not looking to create an empire or grow your business much more than it may already be now, it’s important to maintain and nurture your community.
Your audience expects you to be on social media now as much as they began to expect all businesses to have a website 10-20 years ago.
So, what are you waiting for?
Your play is already full enough, so let’s chat about how we can help your business soar with expert social media management!