Shortly after I first started blogging, I knew that I wanted to monetize it, and I didn’t want to drag my feet and waste time when I could be earning an income. As a business owner and freelancer, I wanted to see results right away, and by the end of my first month hustling I had reached 18,665 pageviews and already landed paid sponsorships! Implement these tips into your growth strategy or hire me to be your content creator and/or social media manager, to grow your blog fast, too!
The 5:1 Ratio
Blogging for profit or as part of a larger content marketing strategy to grow your business is less about blogging and more about promotion. To grow your blog fast, you’ll most likely spend about 5 hours on promotion for every 1 hour you spend writing.
I know this sounds like a lot, but it’s really the best way to grow your blog fast… like super fast!
For many bloggers and business owners, this seems like a lot, but I promise you that it works. By networking with other bloggers in a similar niche, seeking out your target audience, harnessing the power of SEO, and promoting high-quality content, you can grow your blog fast. If you simply don’t have the time to create content or promote it, hire a qualified Virtual Assistant who specializes in content creation and marketing.
Killer Design and Setup
A fabulous looking blog and a clean, organized layout is the foundation of strong business growth. Think about your favorite websites. They most likely load quickly, display a variety of blog posts without bombarding you, are aesthetically pleasing, and are easy to navigate.
A slow loading website where visitors are bombarded by hard to close popups and ads will kill your conversion rate.
I’m a huge proponent of WordPress because of its power and flexibility, and it’s the only platform I design on. I recommend that most business owners and bloggers hire me or another WordPress expert to design their website. You’ll save valuable time and end up with an expertly designed website that successfully converts more visitors.
However, sometimes you just need or want to DIY it—whether you’re DIY-ing the design or plan to maintain it yourself once it’s set up. I always recommend steering clear of out-of-the-box free themes and opt instead for paid themes. They provide faster load times in general and offer a far more professional look. Restored 316 has some amazing paid themes I recommend for women entrepreneurs and bloggers.
Rather than load your website up with ads that can slow your site speed down and only pay you pennies, I recommend looking at affiliate marketing as your primary monetization strategy unless you’re selling your own products or services. Shareasale and Amazon’s Affiliate program are my favorites.
Create Cornerstone Content
I recommend every blogger and business owner start with at least 10 articles on their blog or website. This should be your cornerstone content. Cornerstone content is evergreen content that you continue to link to again and again as you add more content. It enhances your visitors’ experience and tells Google that the content most relevant to your business should be ranked highly in relevant search results.
When I launched with a mass of cornerstone content on one of my blogs (and used the other tips listed), the average visitor that first month went on to view 2.5 pages with a bounce rate in the low single digits.
Remember that post titles matter, too. Craft your blog titles to entice your ideal human audience to read more, and avoid clickbait-y sounding titles like, “You’ll Never Believe What I Did to Lose Weight.” Instead, use titles like, “5 Tips to Lose Weight While Breastfeeding.”
Related Posts & Social Buttons
Creating highly shareable content doesn’t help you grow your blog or your business if you don’t make it super easy for readers to share! My social plugin of choice is Social Warfare PRO because it is so customizable, tracks lifetime shares, and has tons of display options globally, per post, per page, and more. One of my favorite features is the ability to only display share counts on posts that have met a designated social proof threshold. Until a post has been shared that number of times, Social Warfare won’t show the number of total shares.
You can also set a specific image and caption to be shared on social media to control exactly what image and keywords are being used to promote your content.
Optimize SEO & Images
Optimizing your website for Search Engine Optimization (SEO) in both content and images is extremely important. This helps search engines like Google and Pinterest (yup, it’s a search engine) index and catalog your site so the right visitors see it.
I highly recommend the Yoast SEO Plugin for WordPress to nail your content SEO. Picmonkey and Canva are great options for designing beautiful social media images for sharing (like the one listed below) if you’re not comfortable with Photoshop. Clean, bright images receive the most shares, and text overlays are essential to add to Pinterest images.
If creating branded social media graphics isn’t exactly your thing, I offer this service in an affordable package.
Read All the Things!
I poured over ebooks and every online resource I could find when I first started out nearly a decade ago. Rather than enroll in online classes on blog growth and content marketing, I personally prefer a few free resources and books. Though I’ll fully disclose that I do have a marketing degree and a decade of experience working in the ecommerce and marketing field.
My favorite resources are Smart Blogger and Neil Patel’s Blog which have tons of free information! This is probably the top resource I’d recommend to grow your blog fast without spending anything, but these books from Amazon are another affordable resource. Aim to spend at least 30 minutes to an hour a day learning.
For businesses and blogs that simply don’t have that kind of time, I’m here to help! My goal is to invest in your business and take on those tasks for you so you can focus on your strengths and passions and really grow your business. Learn more about the services I offer here.
Want to Really Grow Your Blog Fast? Start Pinning!
When a website invests heavily in content marketing, Pinterest is often the biggest source of referral traffic! Make sure your blog has extremely pinnable images at the ready. Images should be taller than they are wide and include a catchy text overlay on a bright, professional looking photo.
A few helpful tips for strong Pinterest growth:
- Organize your boards into categories relevant to your target audience
- Pin your content and content from others daily
- Follow other Pinterest accounts regularly, both like minded individuals you want to network with and those who fit into your target audience
- Use scheduling tools like Tailwind to automatically pin content at your peak times
Network with Other Bloggers and Businesses
Networking is so integral to the success of your business. Connect on Twitter or Instagram or even Pinterest? Definitely. Send an interesting email? Totally.
But my favorite way to network to grow your blog fast? Join a Facebook Group whose mission is to help everyone grow their blog or business quickly. Search for Facebook groups just for both people in your niche and those in your target audience. Then jump on in!
Some things to look for in a powerful Facebook group:
- A number of recent posts to the group
- A large community (remember, you want a lot of reach to grow quickly)
- Rules, organization, and active admins
Tip: join and participate in a handful of groups to find 1-3 you really jive with. Then focus on building a rapport with those members.
Set aside time every day to do some kind of cross-promotion. I recommend planning to spend 1-2 hours each day cross-promoting in relevant groups, networking with other bloggers or business owners, and looking out for ways to help others who fall into your target audience.
Use an Editorial Calendar
Bloggers will find that they need a strategic editorial plan more quickly than they realize, and business owners already have enough on their plates. Using an editorial calendar or hiring a Virtual Assistant to create one with you is absolutely essential.
Since WordPress plugins are my jam, I recommend an editorial calendar plugin that integrates right into your website. Some of my favorite ones allow you to visually see and manage your posting schedule, as well as drag and drop posts to rearrange them.
Google Calendar isn’t ideal as an editorial calendar substitute, but it is a good alternative. Erin Condren Life Planners also get rave reviews for allowing bloggers and business owners to seamlessly blend planning for work and life together.
One final note: it’s important to strategize when you’ll be posting your content regularly and how that will be delivered to your mailing list (my preference is MailChimp).
If I had to name just one thing that helped me grow so fast in my first month, it would be that consistent promotion trumps almost every other aspect of growing your blog.
I know how busy life can be, seriously, and if there is anything you need I am here for you. Blogging as a full-time income or using a blog as part of a content marketing strategy to grow your business is as effective as it can be time consuming. Contact me so I can help you grow. Happy blogging!