For this project, we developed the overall branding from colors to logo to visual tone. From there, we designed the website on a Wordpress framework.
In the first iteration of the site, the goal was to appeal to a broader online base.
In the second iteration of the site, we adapted the branding to suit a softer, professional woman entrepreneur demographic and added details about the business.
Initial Iteration
Second Iteration (After Shift in Business Strategy)
